AEG

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AEG - Allgemeine Elektricitäts-Gesellschaft - was one of the world's largest electrical corporations. The company was founded in 1883 in Berlin as Deutsche Edison-Gesellschaft für angewandte Elektricität by Emil Rathenau. The company was renamed Allgemeine Elektricitäts-Gesellschaft a short time later. The product portfolio covered the entire field of electrical engineering and electronics. In 1982 the company had to file for insolvency and was taken over 3 years later by Daimler-Benz AG. In the field of consumer electronics, one important development can be traced back to AEG engineers: in the 1930s, they developed the magnetophone, the technology of recording sound on magnetic tape.

The brand name AEG was sold to EHG Elektroholding GmbH when the group was dissolved and later transferred to Electrolux. Today, various companies use the brand name under license.


The company was based in Berlin, after the Second World War the headquarters were in Berlin and Frankfurt am Main. In 1967, AEG merged with its subsidiary Telefunken to form Allgemeine Elektricitäts-Gesellschaft AEG-Telefunken. In 1979, the name was changed to AEG-Telefunken Aktiengesellschaft. After the takeover by Daimler-Benz and the outsourcing of the Telefunken business units, the name was changed again to AEG Aktiengesellschaft. The consumer electronics division had already been bundled under the brand name TELEFUNKEN in earlier years. Thus the first tape recorders bore the brand name AEG and only later the TELEFUNKEN logo.


The company was one of the first in the world to have a corporate design, created by Peter Behrens. The form of the 3 letters (1908) in Antiqua script is world-famous and has remained unchanged in typeface form for over 100 years.

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