RadioShak

Company profile

REALISTIC AUDIO PRODUCTS are the proud result of Radio Shack engineering, research, development, and over 50 years of experience in electronics. Laboratories and major testing facilities are maintained in Fort Worth, Los Angeles, Chicago, Boston, Philadelphia, Columbus Ohio, Burlington lowa, Toronto and Tokyo. In every sense a national brand, the Realistic label is worn with equal distinction by our highly original Communications and Citizens Band (two way radio) products, and numerous other items, including: tape, headphones, antennas, intercoms and tubes. In choosing this fine Realistic product you have demonstrated a rather acute awareness of “‘getting the most for your money”. With Realistic this is not an idle boast. The “line” was born in Boston, long famous for Yankee ingenuity— and thrift. Its original intent was to bridge a gap between $100 equipment and $25 equipment where, at the time, there was a real void in hi-fi merchandise. Early products were a $39.95 FM tuner, a $29.95 preamp/amplifier, a $19.95 speaker. Soon we found ourselves a unique niche as manufacturing retailers. Capacity and ability grew simultaneously. Our Realistic Electrostat-3 electrostatic tweeter was called a “best buy” by the country’s leadIng product-review magazine. Qur 10TRF radio out-performed practically anything then available. And dealers from all over the world began requesting a Realistic franchise. “Firsts” include: the first medium cost DC/AC communications receiver totally engineered in solid state—the Realistic DX-150A, the first properly designed low-cost police band radio—the Realistic Patrolman, the Realistic Optimus-1 loudspeaker, bringing “‘over $120 sound” down 33%, the first lifetime-guaranteed vacuum tube,; and the Realistic STA-120B stereo receiver which combined massive power, modern styling, and a veritable host of new ideas—at a cost fully $100-8200 below its value under traditional marketing practices. But of course!—Realistic marketing practices are NOT traditional. First: the line is restricted in distribution. Second: we do not have sales representatives and other normal “‘trade’’ costs, nor do we waste money and tools on frequent model changes to attract new dealers— a new model is a NEW model, a current model is one that gets a steady stream of improvements at no cost to you and without a lot of wild (and expensive) claims of novelty.

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