Lenco

Company profile[edit]

Lenco was founded in 1946 in Burgdorf, Switzerland by the husband and wife team of Fritz and Marie Laeng. Fascinated by audio technology, Swiss-born Fritz Laeng opened an electronics business in 1925 and his wife Marie became its driving force. When the couple responded to the strong demand for record players by setting up a small factory, it was Marie Laeng who came up with the name Lenco (derived from the couple's last name). This was the beginning of the Lenco success story. Reliable record players and excellent customer service became the epitome of the company. The good reputation of the brand combined with the pursuit of perfection was born.

In 1960 Lenco entered the hi-fi market with the introduction of a turntable that featured a unique, extra strong tonearm, which was later sold separately. Due to its excellent quality and affordable price, this tonearm became the first choice of other manufacturers of high quality stereo systems. The most successful Lenco turntable at that time was the L 75, which was launched in 1967 and differed from its predecessors by a massive 312 millimetre platter weighing 4 kg and an aluminium cabinet. But the biggest improvement was the redesigned tonearm, which beat the competition in many areas. In the following years the award-winning tonearm was used in turntables of many other brands

Lenco continued to grow strongly in the early seventies thanks to the strong interest in hi-fi products. As a modern company, Lenco had excellent management and sensible production methods. At that time, Lenco already had 1,300 employees manufacturing turntables in three production facilities for export to more than 80 countries around the world. In 1974 Lenco entered a hard time. First the heart and soul of the company, Marie Laeng, passed away. Then came the oil crisis and the collapse of the dollar the associated negative economic effects. Demand for products decreased, necessitating a reduction in staff. The years that followed also proved difficult and in the spring of 1979 the company went bankrupt. Customer service was then provided until 1983 by the company Lenco Audio AG, which was founded after the bankruptcy. After that, the brand was taken over by Horst Neugebauer KG in Lahr. Until the mid-nineties, the company introduced a large number of electronic products under the Lenco brand - with varying degrees of success.

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