Difference between revisions of "Separator & Friedl"

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(Unternehmensprofil)
 
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== Unternehmensprofil ==
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== Company Profile ==
Trenner & Friedl ist ein Lautsprecherhersteller aus Graz in Österreich
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Trenner & Friedl is a loudspeaker manufacturer from Graz in Austria.
Die Firma wurde 1994 von Andreas Friedl und Peter Trenner gegründet. Zusätzlich zeichnen sich Trenner & Friedl noch für audiophile Musikproduktionen verantwortlich und vertreiben in Österreich eine Reihe nobler High End Marken, wie Jeff Rowland, Cardas, Bel Canto und Benz Micro.
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The company was founded in 1994 by Andreas Friedl and Peter Trenner. Additionally Trenner & Friedl are responsible for audiophile music productions and distribute in Austria a number of noble high end brands like Cardas and Benz Micro.
 
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'''1994''' Erster öffentlicher Auftritt auf der HighEnd Vienna im Vienna Plaza Hotel. Gemeinsam mit Friedrich Schäfer ([[ASR_Audio_Systeme]] - ein Hersteller von HighEnd Verstärkern) wird [[ASR_Audio_Systeme_Emitter_II]] und Trenner & Friedl Miles vorgestellt.
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'''1994''' First public appearance at the HighEnd Vienna in the Vienna Plaza Hotel. Together with Friedrich Schäfer ([[ASR_Audio_Systeme]] - a manufacturer of high-end amplifiers) [[ASR_Audio_Systeme_Emitter_II]] and Trenner &amp; Friedl Miles are presented.
 
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'''1995''' Noble HighEnd Produkte werden in Vertrieb genommen. Durch den Verkauf von Jeff [[Rowland]] Verstärkern, [[Cardas]] Kabeln, [http://www.acousticsciences.com/tubetrap.htm ASC Tubetraps] soll Geld für den Bau von Lautsprechern hereinkommen
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'''1995''' Noble HighEnd products are taken in distribution. Through the sale of Jeff [[Rowland]] Amplifiers, [[Cardas]] [[cables]], [[http://www.acousticsciences.com/tubetrap.htm ASC Tubetraps]] should bring in money to build speakers
 
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'''1996''' Trenner & Friedl präsentieren ihr „Schlachtschiff“ Gordon auf der HighEnd in Frankfurt. Der Auftritt wird zum Erfolg. Mit Deutschland und Taiwan konnten die ersten Vertriebe aquiriert werden. Ein Testbericht in der renommierten Fachzeitschrift [http://www.image-hifi.com Image Hifi] über den Gordon wird vereinbart.
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'''1996''' Trenner &amp; Friedl present their "battleship" Gordon at the HighEnd in Frankfurt. The appearance becomes a success. With Germany and Taiwan the first distributors could be acquired. A test report about the Gordon in the renowned trade magazine [http://www.image-hifi.com Image Hifi] is agreed.
<br><center>[[Bild:peter-andreas-gordon.jpg | center]]</center>
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<br><center>[[Image:peter-andreas-gordon.jpg | center]]</center>
 
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'''1997''' Gordon wird im Image Hifi sehr positiv besprochen und Referenzlautsprecher für die nächsten paar Jahre. Weitere „Auslandseinsätze“ folgen - Schweiz, Italien, Deutschland. Mit Enzo Nolli konnten Trenner & Friedl vertrieblich die Schweiz erobern.
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'''1997''' Gordon is very positively reviewed in Image Hifi and reference loudspeaker for the next few years. Further "foreign assignments" follow - Switzerland, Italy, Germany. With Enzo Nolli Trenner &amp; Friedl could conquer Switzerland in terms of distribution.
 
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'''1999''' Trenner & Friedl wird auf eigene Beine gestellt und die Andreas Friedl KEG gegründet.
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'''1999''' Trenner &amp; Friedl is put on its own feet and the Andreas Friedl KEG is founded.
 
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'''2000''' Die erste professionelle Musikproduktion wird in Angriff genommen. Bei einem Wettbewerb wollen die Musiker von [http://www.supercussion.net Supercussion] (ein Ensemble mit Musikern der [http://www.wienerphilharmoniker.at Wiener Philharmonikern], [http://rso.orf.at Radio Synphonieorchester], [http://www.bruckner-orchester.at Bruckner Orchester] usw.) herausfinden, bei wem sie ihre CD in Auftrag geben. Trenner & Friedl gewinnt gegen den ORF. Trenner & Friedl zieht in ihr neues Domizil am Steinberg in der Nähe von Graz.
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'''2000''' The first professional music production is started. In a competition the musicians of [http://www.supercussion.net Supercussion] (an ensemble with musicians of the [http://www.wienerphilharmoniker.at Vienna Philharmonic], [http://rso.orf.at Radio Synphony Orchestra], [http://www.bruckner-orchester.at Bruckner Orchestra] etc.) want to find out who they commission their CD from. Trenner &amp; Friedl wins against ORF. Trenner &amp; Friedl moves to their new domicile at Steinberg near Graz.
 
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'''2001''' Weitere Aufnahmen mit Supercussion folgen und die CD [http://www.trenner-friedl.com/index.php?menu=spartakus&ebene=tontraeger&sprache=de Spartacus]“  wird produziert. Zur feierlichen Präsentation wird im [http://konzerthaus.at/ Wiener Konzerthaus] ein Event veranstaltet, welcher ebenfalls wieder aufgenommen wird. Diese Aufnahmen werden nur in einer Sonderedition für die Salzburger Nachrichten aufgelegt, nicht vermarktet sind aber legendär!
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'''2001''' Further recordings with Supercussion follow and the CD "[http://www.trenner-friedl.com/index.php?menu=spartakus&amp;ebene=tontraeger&amp;sprache=de Spartacus]" is produced. For the ceremonial presentation an event is organized in the [http://konzerthaus.at/ Wiener Konzerthaus], which is also recorded again. These recordings are only issued in a special edition for the Salzburger Nachrichten, not marketed, but they are legendary!
 
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'''2002''' Weitere Lautsprecher werden entwickelt um das Portfolio abzurunden. Der Lautsrpecher Dizzy wird in mehreren europäischen Fachzeitschriften sehr positiv besprochen.
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'''2002''' More loudspeakers are developed to round out the portfolio. The loudspeaker Dizzy is reviewed very positively in several European trade magazines.
 
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'''2003''' Trenner & Friedl wagen den Schritt über den großen Teich. Mit den USA bekommt Trenner & Friedl sicher einen potenten aber auch schwierigen Vertrieb. Gleichzeitig erarbeiten Trenner & Friedl mit Bernhard Lenz für Graz als Kulturhauptstadt 2003 ein Hifi-Design-Möbel, dass mehrere Designpreise gewinnt. Unter der Schirmherrschaft von Bernhard Lenz entsteht die [http://www.editionspace.com EditionSpace].
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'''2003''' Trenner &amp; Friedl venture across the pond. With the USA Trenner &amp; Friedl certainly gets a potent but also difficult distributor. At the same time Trenner &amp; Friedl develop with Bernhard Lenz for Graz as cultural capital 2003 a hi-fi design furniture, which wins several design awards. Under the patronage of Bernhard Lenz the [http://www.editionspace.com EditionSpace] is created.
 
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[[Bild:edtitionspace070.jpg]]
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[[Image:edtitionspace070.jpg]]
 
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'''2004''' Beginn der Partnerschaft und losen Zusammenarbeit mit [http://www.crayon-audio.com Crayon] einem befreundetem Team aus der Steiermark, das HighEnd Verstärker und CD Spieler produziert. Erster Auftritt auf der [http://www.blickfang.com/wien/index.html Blickfang], einer Messe für Desging in Wien mit EditionSpace. ART der kleinste Trenner & Friedl Lautsprecher wird geboren und ist binnen kurzem der meistverkaufte Lautsprecher von Trenner & Friedl. Mit [http://fritzpauer.info/ Fritz Pauer] wird einer der wichtigsten europäischen Jazzpianisten und Komponisten in das Musik Label Trenner & Friedl geholt. Die Produktion „[http://www.trenner-friedl.com/index.php?menu=lightsignals&ebene=tontraeger&sprache=de Lightsignals]“ wird vorgestellt.
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'''2004''' Start of the partnership and loose cooperation with [http://www.crayon-audio.com Crayon] a friendly team from Styria, which produces HighEnd amplifiers and CD players. First appearance at the [http://www.blickfang.com/wien/index.html Blickfang], a fair for design in Vienna with EditionSpace. ART the smallest Trenner &amp; Friedl loudspeaker is born and is within a short time the most sold loudspeaker of Trenner &amp; Friedl. With [http://fritzpauer.info/ Fritz Pauer] one of the most important European jazz pianists and composers is brought into the music label Trenner &amp; Friedl. The production "[http://www.trenner-friedl.com/index.php?menu=lightsignals&amp;ebene=tontraeger&amp;sprache=de Lightsignals]" is presented.
 
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'''2005''' Ein weiteres Hifi Möbel der Linie EditionSpace wird entwickelt, welches wieder Preise gewinnt. Es folgen einige Auslandsauftritte unter anderem Messen im Pfäffikon und die Blickfang in Zürich. Andreas Friedl trifft auf einer Veranstaltung OA Fr. Dr. Rötzer von der Uniklinik Graz. Sie benötigt einen speziellen Kopfhörer für Behinderte. Andreas Friedl diskutiert mit ihr verschiedene Ansätze durch.
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'''2005''' Another Hifi furniture of the line EditionSpace is developed, which again wins prizes. Several foreign appearances follow, including trade fairs in Pfäffikon and the Blickfang in Zurich. Andreas Friedl meets OA Dr. Rötzer from the University Clinic Graz at an event. She needs a special headphone for disabled people. Andreas Friedl discusses various approaches with her.
 
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'''2006''' Auf einer Fachtagung stellt Fr. Dr. Rötzer die Ideen von Andreas Friedl vor und zwingt ihn damit indirekt sich mit dem Thema intensiver auseinander zu setzen. Die Schwierigkeiten sind vor allem die Tatsache, dass Behinderte keinen Körperkontakt an den Ohren vertragen. Ein konventioneller Kopfhörer scheidet damit aus. Somit wurde die Idee eines Soundkissens aus der Taufe gehoben. Mit Josef Wichmann einem Spezialisten für Modellbau wurde ein Maßstabsgetreues Modell entworfen. Weiters benötigte man dafür spezielle Schaumstoffe, die ein Wundliegen des Patienten verhindern und die klanglichen Eigenschaften besitzen. Mit Norbert Hessenberger wurde ein Mann ins Team geholt, der die nötigen Kenntnisse dafür besitzt. Für [http://www.trenner-friedl.com/soundscape/ Soundscape] wurde eine Förderung beim Impulsprogramm der Kreativwirtschaft eingereicht und gewonnen. Damit konnten nötige Geräte angeschafft und ein erster Prototyp entwickelt werden.  
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'''2006''' At a symposium, Dr. Rötzer presents Andreas Friedl's ideas and indirectly forces him to deal with the subject more intensively. The difficulties are mainly due to the fact that handicapped people do not tolerate physical contact with their ears. Conventional headphones are therefore out of the question. Thus the idea of a sound cushion was born. Together with Josef Wichmann, a specialist for model making, a scale model was designed. Furthermore, special foams were needed to prevent the patient from getting bedsores and to have the necessary sound properties. With Norbert Hessenberger a man was brought into the team, who has the necessary knowledge for it. A grant for Soundscape was submitted to the creative industry's impulse programme and won. This enabled the necessary equipment to be purchased and a first prototype to be developed.  
 
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<center>[[Bild:Soundscape-seite.jpg]]</center>
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<center>[[Image:Soundscape-page.jpg]]</center>
 
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'''2007''' konnte für Trenner & Friedl ein Vertrieb für China, Hong Kong und Macao gefunden werden. Die Auftragslage explodiert regelrecht. Der Herstellungsprozess muss komplett überdacht und für die steigenden Stückzahlen optimiert werden.<br>
+
'''2007''' a distribution for China, Hong Kong and Macao could be found for Trenner &amp; Friedl. The order situation explodes downright. The manufacturing process has to be completely rethought and optimized for the increasing quantities.<br>
[[Bild:Ella-Fronten.jpg]]&nbsp;&nbsp;[[Bild:Art-Fronten.jpg]]
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[[Picture:Ella-Fronts.jpg]] [[Picture:Art-Fronts.jpg]]
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'''2008''' Miles which already saw the light of day in 1994 and quasi gave the starting signal for the loudspeakers of Trenner &amp; Friedl has been revised and comes in a new design back into the product portfolio. Miles will be presented for the first time at the CES in Las Vegas in January 2008 and can inspire there.
 +
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 +
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 +
'''2009''' represents a turning point in the loudspeaker production of Trenner &amp; Friedl. They leave the beaten track and produce a main speaker, which is already conspicuous or better NOT conspicuous by its extremely restrained and simple design. Even the company logo was only placed on the back. The new speaker, named RA, is extremely efficient. This means that it is no longer a significant load for the amplifier and so even very low power outputs from 8W can elicit volumes in the disco level from the RA. "Finest birch plywood, selected veneers, sheep's wool as insulation, the paper membranes impregnated with six layers of balsamic Italian oil varnish. All proportions consistently in the golden section, up to the wiring" is how Trenner &amp; Friedl describe the RA and hardly give any technical details in order not to let the focus slip from the music to the sound again. RA was played for the first time at the CES 2009 in Las Vegas and received extremely positive reviews (see e.g. [http://www.dagogo.com/View-Article.asp?hArticle=721 Event Reports dagogo]).
  
== Produkte ==
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* [[Trenner & Friedl Lautsprecher|Lautsprecher]]
+
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* [[Trenner & Friedl Subwoofer|Subwoofer]] vorübergehend aus dem Programm genommen
+
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 +
'''2011''' Trenner &amp; Friedl will introduce the completely redesigned DUKE at CES 2011 in Las Vegas. Together with Jeff Rowland and Cardas a system of superlatives is shown. Thus Trenner &amp; Friedl got the interest of the international trade press and there are numerous partly almost euphoric reports. (see for example [http://thevinylanachronist.blogspot.com/2011/01/trenner-friedl-and-possibly-greatest.html The Vynil Anachronist]) or [http://www.sempre-audio.at/Trenner_Friedl_The_Duke_2010_-_Ein_Lebenswerk.id.1381.htm Sempre Audio].
 +
 
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== Products ==
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* [[Trenner &amp; Friedl Loudspeaker|Loudspeaker]]
 +
* [[Trenner &amp; Friedl Subwoofer|Subwoofer]] temporarily taken out of the program
  
 
== Weblinks ==
 
== Weblinks ==
'''Lautsprecher:''' http://www.trenner-friedl.com (deutsch/englisch)<br>
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'''Loudspeaker:''' http://www.trenner-friedl.com (german/english)<br>
'''Elektronik:''' http://www.hifi.at (deutsch)<br>
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'''facebook fanpage:''' http://www.facebook.com/pages/Trenner-Friedl/72837407592 (german/english)<br>
'''EditionSpace:''' http://www.editionspace.com (deutsch/englisch)<br>
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'''Electronics:''' http://www.hifi.at (german)<br>
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[[Kategorie:Lautsprecherhersteller]]
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[[Category:Loudspeaker manufacturer]]
[[Kategorie:Hersteller]]
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[[Category:Manufacturer]]</br></br></br></br></br></br></br></br></br></br></br></br></br></br></br></br></br></br>

Latest revision as of 04:38, 14 April 2014

Company Profile[edit]

Trenner & Friedl is a loudspeaker manufacturer from Graz in Austria. The company was founded in 1994 by Andreas Friedl and Peter Trenner. Additionally Trenner & Friedl are responsible for audiophile music productions and distribute in Austria a number of noble high end brands like Cardas and Benz Micro.

1994 First public appearance at the HighEnd Vienna in the Vienna Plaza Hotel. Together with Friedrich Schäfer (ASR_Audio_Systeme - a manufacturer of high-end amplifiers) ASR_Audio_Systeme_Emitter_II and Trenner & Friedl Miles are presented.

1995 Noble HighEnd products are taken in distribution. Through the sale of Jeff Rowland Amplifiers, Cardas cables, [ASC Tubetraps] should bring in money to build speakers

1996 Trenner & Friedl present their "battleship" Gordon at the HighEnd in Frankfurt. The appearance becomes a success. With Germany and Taiwan the first distributors could be acquired. A test report about the Gordon in the renowned trade magazine Image Hifi is agreed.


Peter-andreas-gordon.jpg


1997 Gordon is very positively reviewed in Image Hifi and reference loudspeaker for the next few years. Further "foreign assignments" follow - Switzerland, Italy, Germany. With Enzo Nolli Trenner & Friedl could conquer Switzerland in terms of distribution.

1999 Trenner & Friedl is put on its own feet and the Andreas Friedl KEG is founded.

2000 The first professional music production is started. In a competition the musicians of Supercussion (an ensemble with musicians of the Vienna Philharmonic, Radio Synphony Orchestra, Bruckner Orchestra etc.) want to find out who they commission their CD from. Trenner & Friedl wins against ORF. Trenner & Friedl moves to their new domicile at Steinberg near Graz.

2001 Further recordings with Supercussion follow and the CD "Spartacus" is produced. For the ceremonial presentation an event is organized in the Wiener Konzerthaus, which is also recorded again. These recordings are only issued in a special edition for the Salzburger Nachrichten, not marketed, but they are legendary!

2002 More loudspeakers are developed to round out the portfolio. The loudspeaker Dizzy is reviewed very positively in several European trade magazines.

2003 Trenner & Friedl venture across the pond. With the USA Trenner & Friedl certainly gets a potent but also difficult distributor. At the same time Trenner & Friedl develop with Bernhard Lenz for Graz as cultural capital 2003 a hi-fi design furniture, which wins several design awards. Under the patronage of Bernhard Lenz the EditionSpace is created.
Edtitionspace070.jpg
2004 Start of the partnership and loose cooperation with Crayon a friendly team from Styria, which produces HighEnd amplifiers and CD players. First appearance at the Blickfang, a fair for design in Vienna with EditionSpace. ART the smallest Trenner & Friedl loudspeaker is born and is within a short time the most sold loudspeaker of Trenner & Friedl. With Fritz Pauer one of the most important European jazz pianists and composers is brought into the music label Trenner & Friedl. The production "Lightsignals" is presented.

2005 Another Hifi furniture of the line EditionSpace is developed, which again wins prizes. Several foreign appearances follow, including trade fairs in Pfäffikon and the Blickfang in Zurich. Andreas Friedl meets OA Dr. Rötzer from the University Clinic Graz at an event. She needs a special headphone for disabled people. Andreas Friedl discusses various approaches with her.

2006 At a symposium, Dr. Rötzer presents Andreas Friedl's ideas and indirectly forces him to deal with the subject more intensively. The difficulties are mainly due to the fact that handicapped people do not tolerate physical contact with their ears. Conventional headphones are therefore out of the question. Thus the idea of a sound cushion was born. Together with Josef Wichmann, a specialist for model making, a scale model was designed. Furthermore, special foams were needed to prevent the patient from getting bedsores and to have the necessary sound properties. With Norbert Hessenberger a man was brought into the team, who has the necessary knowledge for it. A grant for Soundscape was submitted to the creative industry's impulse programme and won. This enabled the necessary equipment to be purchased and a first prototype to be developed.

File:Soundscape-page.jpg


2007 a distribution for China, Hong Kong and Macao could be found for Trenner & Friedl. The order situation explodes downright. The manufacturing process has to be completely rethought and optimized for the increasing quantities.
Picture:Ella-Fronts.jpg Picture:Art-Fronts.jpg

2008 Miles which already saw the light of day in 1994 and quasi gave the starting signal for the loudspeakers of Trenner & Friedl has been revised and comes in a new design back into the product portfolio. Miles will be presented for the first time at the CES in Las Vegas in January 2008 and can inspire there.

2009 represents a turning point in the loudspeaker production of Trenner & Friedl. They leave the beaten track and produce a main speaker, which is already conspicuous or better NOT conspicuous by its extremely restrained and simple design. Even the company logo was only placed on the back. The new speaker, named RA, is extremely efficient. This means that it is no longer a significant load for the amplifier and so even very low power outputs from 8W can elicit volumes in the disco level from the RA. "Finest birch plywood, selected veneers, sheep's wool as insulation, the paper membranes impregnated with six layers of balsamic Italian oil varnish. All proportions consistently in the golden section, up to the wiring" is how Trenner & Friedl describe the RA and hardly give any technical details in order not to let the focus slip from the music to the sound again. RA was played for the first time at the CES 2009 in Las Vegas and received extremely positive reviews (see e.g. Event Reports dagogo).




2011 Trenner & Friedl will introduce the completely redesigned DUKE at CES 2011 in Las Vegas. Together with Jeff Rowland and Cardas a system of superlatives is shown. Thus Trenner & Friedl got the interest of the international trade press and there are numerous partly almost euphoric reports. (see for example The Vynil Anachronist) or Sempre Audio.

Products[edit]

Weblinks[edit]

Loudspeaker: http://www.trenner-friedl.com (german/english)
facebook fanpage: http://www.facebook.com/pages/Trenner-Friedl/72837407592 (german/english)
Electronics: http://www.hifi.at (german)